Client
Global IT Provider
Objective
Services to Support Product Line Launch
Situation
A global IT provider was launching a new line of products and needed plans to develop and execute the integration and support services to ensure success. While the firm was familiar with key competitors of the new line of business, the product and service offerings were completely new to the firm.
Engagement
Over a three-year period, Pilgrim conducted a series of service design, market entry and product portfolio expansion projects to support the planning and implementation of services for the new business. Projects included services assessments, the design of a services framework, a competitive channel strategy, a partner enablement study, and support services assessments and design.
These projects led to continued enhancements and updates for tools, processes, practices and offerings in order to improve the performance and growth of the services portfolio over time.
Results
The client established significant share of market in year one and hit each of its first-year performance benchmarks, boosting top and bottom line financial performance. Pilgrim conducted ongoing planning reviews to improve services for the new product line, as well as a range of other projects across the company.
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Based in Wellesley, MA, Pilgrim Partners, LLC delivers world-class advisement to executive teams across most areas of professional and technology services. Since 2004 we have helped organizations to build and grow their organizations using our data-driven, market-based strategic approach.
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